Generation X and Y women in their 20s and 30s have fewer hesitations in deciding to treat themselves to cosmetic treatments than previous generations, and want to act proactively to prevent signs of aging early on. In the case of male patients, wives and partners are now encouraging the men in their lives to take steps to maintain a younger appearance, and men often cite the competitive job market as an impetus for considering cosmetic procedures.
Hyaluronic acid wrinkle fillers accounted for the vast majority of dermal filler treatments, with only a small percentage of patients opting for semi-permanent fillers such as SCULPTRA® or RADIESSE® Volumizing Filler. Although many consumers have awareness of these products, consumer surveys demonstrated that there is a lot of confusion about which agents are suitable for what purpose among those considering treatment, so increased education on the part of industry and physicians was identified as an ongoing need.
An increasingly popular use of dermal fillers is in the field of nasal correction. Products such as JUVÉDERM, Restylane® and other hyaluronic fillers can be used to correct a variety of problems including “saddle”-shaped noses, lumps and bumps on the top of the nose or on the tip, overly pointy nose tips, asymmetric noses, nose scars, “ski jump” noses, or droopy or “hooked” noses. The ideal candidate for nasal treatment with filler injections is one who has a minor abnormality, has not had previous nose surgery and has thick skin. While injectable treatment is not a substitute for surgery, as major defects cannot be treated, it is a good option for less severe problems, as it is quick, with no downtime, and less expense. There are potential side effects of filler treatment in the nose, including the risk of vascular complications, so nasal filler injections should only be done by highly trained and experienced injectors. Results last for many months, and sometimes much longer, at which point re-treatment to maintain the result can be carried out.