Recently, at a large conference of the top Cosmetic and Plastic Surgeons and Dermatologists across Canada, the subject of cosmetic procedures among the 20 to 30 year old set was addressed. This group was identified as one of the fastest growing subsets of people seeking these procedures. Although it was big news in the United States when this trend was detected there a couple of years back, this upswing among the younger generation is only just starting to make waves here in Canada. Those that study generational attitudes and characteristics, like Lisa Mattam who spoke recently at the FACE meeting, describe so called generation “X” and “Y” individuals as multi-taskers, willing to explore all options, wanting to obtain and digest information quickly, and not afraid to use multiple means to obtain goals. These young people act proactively, and if they can prevent looking progressively older, they will.
In a survey conducted by Beauty For Life, an organization sponsored by the Canadian Society for Aesthetic Plastic Surgery and by the Canadian Society of Plastic Surgeons, the top reasons among those in their 20s for having cosmetic medical procedures was “To boost self confidence,” followed by “To attract potential partners.” For those in their 30s, “To increase professional opportunities” was also important.