Cosmetic treatments trending on social media apps such as TikTok and Instagram prompt a wave of questions from patients wondering if they can benefit from the latest procedure that’s going viral. Already the most popular aesthetic treatment in the world, BOTOX® uses continue to multiply.
In this blog post, we’ll list some popular BOTOX trends, from Barbie BOTOX to Brotox. It’s important to remember that even though these treatments have whimsical nicknames, you should be sure to choose a trained, experienced injector to avoid unwanted complications or side effects.
Trending BOTOX Treatments
BOTOX is best known as a prescription anti-wrinkle treatment that eases expression lines such as crow’s feet, worry lines, and forehead wrinkles. It works by temporarily limiting the movement of facial muscles when squinting, frowning, smiling, and making other expressions.
The following are some of the latest trends BOTOX that capitalize on the wrinkle treatment’s effect on muscle activity:
1. Barbie BOTOX
This treatment is also called TrapTox because it targets the trapezius muscles extending over the back of the neck and shoulders. When injected with BOTOX, these muscles relax, and the area gradually appears more slender. The slimmer, elongated look of the neck is why the treatment is called Barbie BOTOX. Some patients, however, get TrapTox to relieve severe shoulder or neck pain.
2. Baby BOTOX
No, infants aren’t getting BOTOX injections. Baby BOTOX refers to using smaller amounts of BOTOX to focus on particular areas of your face. Good candidates for Baby BOTOX are typically people who are just starting to notice signs of facial aging and want subtle results. That means they’re likely first-time BOTOX patients. We described Baby BOTOX in more detail in an earlier blog post.
3. Preventative BOTOX
You might have heard the phrase “prejuvenation,” a treatment strategy focused on preventing wrinkles, lines, and sun damage before they occur. Preventative BOTOX is a key element of that approach, with patients in their mid-to-late 20s or early 30s getting BOTOX injections before seeing lines and wrinkles.
4. BOTOX Lip Flip
Lip fillers aren’t the only way to create the appearance of a fuller, more shapely upper lip. Many patients choose the BOTOX lip flip because they believe the results look more natural than lip augmentation with fillers. When BOTOX is injected at the corners of the mouth and the edges of the lips (vermillion border), the muscles around the upper lip relax. This causes the lip to “flip” slightly up and naturally appear fuller.
5. Jawline Slimming
BOTOX injections are an effective facial contouring tool for patients who want a slimmer facial appearance. If you have overdeveloped masseter muscles—the muscles used for chewing—BOTOX relaxes them. Over time, the muscles shrink, and your face appears slimmer.
As we spend more time in video conference calls and Zoom meetings, men are becoming more interested in cosmetic treatments—especially those that require minimal downtime. That includes BOTOX injections. One sign that BOTOX is getting increasingly popular with men is that the hashtag #Brotox on TikTok has about 20 million views.